@article{oai:tezukayama.repo.nii.ac.jp:00000194, author = {Dunham, Rodney A.}, journal = {帝塚山短期大学紀要. 人文・社会科学編・自然科学編}, month = {Mar}, note = {P(論文), "The agenda-setting perspective of mass communication looks at the mass media to examine the agenda it sets and how users of the mass media adopt that agenda as their own (McCombs, 1992). current English, as a discipline, is concerned with the English that is being used at the present by speakers of English, especially by members of the mass media (Dunham, 1992). More specifically, therefore, current English is a function of the social issues reflected in the mass media and the language used to talk about those issues. Combining the two perspectives (agenda setting and current English) would lead to a prediction that the mass media affect language, specifically English. In other words, one would expect that because the mass media affect how people think about the mass media agenda (McCombs & Shaw, 1993), the mass media would also affect the language that people use when thinking about and discussing those agendas. In an effort to establish support for the notion that the mass media affect language as well as topics and to discover some specific affects, this study looked at the ""On Language"" columns of William Safire. The study was designed to take advantage of the insights that he has gained from his years of language analysis and to develop a model from which future research can approach the study of mass media affects on language."}, pages = {158_a--154_a}, title = {Mass Media Affects on Language : Analysis of William Safire's Column}, volume = {31}, year = {1994} }